I didn’t stay up for the Superbowl final last night (the Saints beat the Colts 31-17) so I missed the highpoint of the US advertising industry’s year. The half-time adverts…
It’s a biggie in the states, with TNS Media Intelligence estimating that in the past 20 years Super Bowl ad revenue has translated into $1.84 billion of network sales, from over 200 different advertisers. Now that’s a whole lot of wonga.
With that kind of spend and there being such a heavy focus on this primetime slot, it’s no wonder some of the biggest companies in the world want a piece of the action. Step forward Google.
A while back, I highlighted [intlink id="298" type="post"]Google’s recent engagement with traditional forms of advertising [/intlink] and their latest incursion – an advert during the Superbowl – is a further sign that traditional forms of advertising are not dead.
Here’s the advert. Get the hankies oot.
