Google trying very hard not to be evil…video footage.

March 9, 2010
Filed under: google, marketing, search engines — Colin Hardie @ 10:54 am

Really looking forward to my trip to London next month to hook up with some clients – even moreso as I’m having lunch at Google’s HQ.  Ever heard of the Google 15?  Apparently Google employees put on 15 pounds of weight within a couple of months of working there as the canteens are so good.  Bring it on.

On the whole it’s been a tough 12 months on the PR front for this $200billion dollar advertising company.  Check out this clip:

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I guess it’s all in the presentation but when you watch what Google’s achieved from this perspective, it’s hard to avoid cynicism.  That said, maybe it’s got a lot to do with being both innovative and a bit of a show-off.  Whether it’s some good old fashioned Murdoch-baiting, to developing mobile phones or even just the occasional invasion of privacy, Google get the headlines…good or evil.

When I’m there next month I’ll do my best to find that special elevator that takes you straight down to Gomorrah…pretty sure Rupert Murdoch will have one too…who would you rather give your details to?  Rupert or Sergey?

Could Bing’s “Streetside” trump Google Street View?

March 3, 2010
Filed under: search engines, technology — Colin Hardie @ 12:31 pm

Regular visitors to this blog will be aware of how interested I am in the various online mapping systems that are out there.  This time last year, we took a first look at how Glasgow looked on Google Street View and hypothesised about where Google would go next.

Fasten your seatbelts folks…Bing have launched a demo version of their new Bing Streetside mapping system and it looks awesome.  It’s probably going to be in beta for some time – at present they’ve just got Vancouver and Seattle added but the features look amazing.  Stuff like being able to look up at the sky and see star formations from any location and the use of Photosynth technology to integrate Flickr photos in Bing Maps could only just be the start…  In turn, this makes it a much richer experience than the ’vanilla’ Google Streetview.

Downside (and with Microsoft, I guess there always has to be one) is that the current demo only works if you’ve got a Windows machine….

Don’t let that deter you from checking out the clip…

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Website re-skin for Mclaren’s Piano Shop Glasgow

March 2, 2010
Filed under: clients, email marketing, website optimization — Colin Hardie @ 10:51 am

We’ve just completed a bit of a website re-skin for Mclaren’s Pianos.

We started working with Jamie Mclaren (aka The Piano Wizard) when he was selling second hand pianos from a tiny workshop just along from our Glasgow Web Design studio in the Hidden Lane some six or seven years ago.

Whilst his previous website has been great for his business, it was felt it was time for a bit of an overhaul.  Mclaren’s also benefit greatly from our website optimisation and SEO services and as a result, pretty much own the first page of Google for terms such as ‘piano sales glasgow’, ‘piano scotland’, ‘piano glasgow’ and a whole raft of other piano-related (and ultimately income generating terms).

In fact last year, we even highlighted the work we’d been doing on his website to highlight how effective basic website optimisation can be.

His business has gone from strength to strength as a result of his hard work and his prominent search engine positioning and we’re delighted to be working with him, every step of the way.

The internet is devolving our brains!

February 25, 2010
Filed under: google — Colin Hardie @ 1:35 pm

Very interesting article on Technorati which poses the question “Is internet dependence helping us evolve or devolve?

The article talks about how reliant we’ve all become on Google when we don’t know something and the part cellphones and laptops have had to play in the demise of our short to medium term memories.

I conducted a bit of a straw poll round the office (I say a bit, as there was only 4 involved in the survey) and nobody could remember the mobile phone numbers of their significant others.  The general consensus is that there is no need to remember any telephone number as your phone does it for you.

Now, if only I could remember where I put my Nintendo DS?  Time to get another session in with Dr Kawashima

Minority Report gesture computers becoming a reality…

February 17, 2010
Filed under: technology — Colin Hardie @ 11:04 pm

Technology…dontcha just love it?

Stumbled across this latest user interface that’s been developed by Oblong Industries.  I guess one of the reasons it looks so cool and similar to the sort of gesture computer technology that was used in Minority Report is because the developer, John Underkoffler, actually got nabbed by the film’s producers to advise on the technology during filming.

Oblong reckon we’ll all be using computers like this within five years time.  Not sure where I’ll be able to fit it into my office though…

g-speak overview 1828121108 from john underkoffler on Vimeo.

“Traditional advertising DEFINITELY not dead”. Google’s Superbowl advert.

February 8, 2010
Filed under: Uncategorized, google, marketing, media — Colin Hardie @ 4:07 pm

I didn’t stay up for the Superbowl final last night (the Saints beat the Colts 31-17) so I missed the highpoint of the US advertising industry’s year.  The half-time adverts…

It’s a biggie in the states, with TNS Media Intelligence estimating that in the past 20 years Super Bowl ad revenue has translated into $1.84 billion of network sales, from over 200 different advertisers.  Now that’s a whole lot of wonga.

With that kind of spend and there being such a heavy focus on this primetime slot, it’s no wonder some of the biggest companies in the world want a piece of the action.  Step forward Google.

A while back, I highlighted Google’s recent engagement with traditional forms of advertising and their latest incursion – an advert during the Superbowl – is a further sign that traditional forms of advertising are not dead.

Here’s the advert. Get the hankies oot.

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