Just been checking out a great article from the ever-reliable Jeffrey Zeldman about The Puzzle of Japanese Web Design.  He writes about how the Japanese have always been well ahead of everyone else when it comes to fine art and graphic design but that this doesn’t really translate to web design.  One of the examples he uses is the Japan Airlines website:

What’s the Japanese for confused by it’s higgledy-piggledy-ness? How do the Japanese cope with so much clutter?

Some ten years ago, the rock band I was managing  dabbled in providing a Japanese version of it’s UK website.  Primarily to boost the chances of getting a visit out there (it worked) but also to try to engender the crazy sort of devotion that Japanese music fans accord to bands they like (that worked too).

We sorted out a Japanese translator based in Glasgow and even went so far as to acquire a Japanese keyboard.  We gave up after a few months as it just didn’t generate a decent enough audience to justify the expense.

Maybe the design (which mirrored the UK design) was just too straight-laced?

The latest business from the hotel, bar and leisure industry to benefit from our extensive web design and marketing experience is Ardlui Retreat; a premium self catering holiday park located on the North-westerly shores of Loch Lomond.

It’s a quality location for a holiday and we really wanted to transmit that sense of that  quality through the website design and I think we’ve done that pretty successfully.

We’ve also integrated the Supercontrol booking system into the site to enable the owners to take online bookings directly.  With third party organisations such as Hoseasons and Visit Scotland taking upwards of a 20% share of any booking, it really makes sense to try to capture bookings independently and the Supercontrol system offered the flexibility and speed of implementation that the client really needed.

Ardlui Retreat has already seen a 150% year-on-year increase in website visitors since our involvement and this has also translated into a  similar rise in occupancy rates.

Over the coming months we’ll be working hard at further increases to traffic via SEO and more traditional forms of marketing.

We’re very excited about the latest version of UBIshop – our own full feature e-commerce system.

It’s been a while in production as we wanted to get it right, but it’s now being implemented into a number of client sites, the latest of which is Electric Fencing Direct (EFD), one of the country’s leading electric fencing and agricultural supplies specialists.

What sets EFD apart from the competition is their dedication to their customers.  The free advice they offer and the lengths they go to to satisfy their ever-growing customer base is second to none.   We can relate to that here at Ubisan!   Their old system relied heavily on a positively creaking Microsoft Access database and this has been replaced by a fast and user friendly e-commerce and customer management system which will help the company grow it’s online profile, and sales  considerably.

Further features are also in the pipeline to maximise the online shop’s sales potential and this will be further boosted by our involvement in ensuring EFD remain ahead of the pack when it comes to marketing their products and search engine optimisation

I’ve been thinking a lot about how SEO specialists market themselves and try to attract new business. Truth is that most decent SEOs don’t!. They never need to advertise their services, never mind solicit new clients, so it surprises me as much as it irks me whenever I hear of people I know being sold a bit of an SEO dummy.

I’m not interested in outing anybody so for the purposes of this article, let’s change the name to something suitably Glaswegian…BAWBAGSEO. This list just serves as an example of stuff I’ve discovered going on that I believe no decent web or SEO professional would ever involve themselves in. Furthermore, if you are a business and considering outlaying for some SEO on your site, steer clear of any of these scenarios…

1. BAWBAGSEO carries out SEO work for Client A and gets Client A good results. BAWBAGSEO then approaches client B, who is a competitor of client A and offers to optimise client B’s site for a long tail search term that Client A hasn’t optimised his for. You read that right…SEO’s offering out sloppy long tail seconds to client competitors. Very poor.How to avoid: Ask your SEO if they have any other clients in a similar sector to yours and what their policy is relating to this.
2. Aside from providing SEO services, BAWBAGSEO also runs 3 day “all you can eat” SEO courses at a £1000 a pop so participants can then carry out SEO successfully themselves (alongside running their day to day business)
3. Scaring client B into SEO expenditure (preferably supplied by BAWBAGSEO) by showing them their site’s W3C validation error report when BAWBAGSEO‘s validation report has twice as many errors as client B
4. Guaranteeing page one results for long-tail, traffic-light, highly specific search terms. A recent post on the consistently excellent Hoboweb blog titled How many clicks does a no 1 ranking in Google get compared to No 2, 3, 4 & 5 threw up some pretty interesing data that shows how much potential traffic can diminish past the first few results. Of course, using the Google Keyword tool, you can find out roughly how many searches across the Google network there have been for a specific search term. I reckon it’s even tougher now because the first page of search results is getting so clagged up with Google Places, Adwords and other Google bolt-ons.  Remember folks..technically, a page one result could be position 10 and you’ve got to ask yourself how much of a return on your SEO investment will this get you?
5. Beware the one month contract.  Any SEO relationship needs to be set up for the long haul.  If an SEO tells you they can achieve everything they need to achieve in one month they are lying.

I guess we all know companies similar to BAWBAGSEO. Has anyone uncovered any other unsavoury SEO practices they’d like to share?

Interesting video post from the dependable Matt Cutts at Google regarding how often the Google Algorithm gets altered….much more than you’d think – maybe as many as 350 times in a year!

Whilst some of the changes to this algorithm can be minor, some can have a pretty major impact on your search positions – good and/or bad.

How are you placed?  With changes taking place almost daily do you have the time to keep up with these developments?  Contact us to find out how we can help with your website optimisation and safeguard your Google Equity now!

Just been reading an excellent blog post over at SEOMoz about the 4 biggest threats that Google faces. Fascinating stuff.  To summarise, the article reckons it could be one of the following:

1. An existing search competitor wins back it’s share
2. A startup becomes the new golden child of search
3. Web search fractures into verticals
4. Traditional Web Search is Replaced by a More Compelling Information Retrieval Model

But what about Facebook?

If I were Google I’d be more concerned about the sustained and continuing growth of Facebook and the tightening grip it is having on people’s lives.

Regular Facebook users can completely immerse themselves in the Facebook world for hours on end (even if this time can consist of cyberstalking, running farms or playing at being a Mafia boss) and it strikes me that if Facebook can develop a useful, reliable method of search from within that extends outwith it’s own network then they’ll be well on their way to becoming a dominant force in search and a real challenger to Google.

Facebook already comes ready-rolled with a search box.  Imagine the “convenience” for it’s users if this search box was their gateway to information on anything they want, rather than just a tool that gets used to track down friends?

There’s also several concerns over privacy relating to Facebook but imagine how focused  search results could be served if they were not only based on what was out there but on every single piece of data that you’ve added over the years to your Facebook account.

Scary, or simply progress?