“Traditional advertising DEFINITELY not dead”. Google’s Superbowl advert.

I didn’t stay up for the Superbowl final last night (the Saints beat the Colts 31-17) so I missed the highpoint of the US advertising industry’s year.  The half-time adverts…

It’s a biggie in the states, with TNS Media Intelligence estimating that in the past 20 years Super Bowl ad revenue has translated into $1.84 billion of network sales, from over 200 different advertisers.  Now that’s a whole lot of wonga.

With that kind of spend and there being such a heavy focus on this primetime slot, it’s no wonder some of the biggest companies in the world want a piece of the action.  Step forward Google.

A while back, I highlighted Google’s recent engagement with traditional forms of advertising and their latest incursion – an advert during the Superbowl – is a further sign that traditional forms of advertising are not dead.

Here’s the advert. Get the hankies oot.