Pleb un-follow Friday, re-follow Monday. When Twitter gets too social.

January 29, 2010
Filed under: social media — Colin Hardie @ 2:04 pm

Twitter is great for my line of work.  You’ve got instant access to news on the latest technologies, trends, news, blog posts on pretty much any subject you might be interested in but lately I’ve felt it all get slightly bogged down by complete and utter triviality. Especially at weekends.

Maybe I’m just jealous that some of the people I follow appear to have a much more active social life at the weekend than me, but when you’ve managed to carve out a tiny bit of time on the web to do some research and check out Twitter (time is always short and you’re juggling nappies (daipers to you septic’s), grocery shopping and a nasty case of winter vomiting virus the last thing you want to have to scroll through are  literally dozens of tweets from the same person as they’re out on the lash.

Here’s an example of some the tweets in my feed from last weekend.

getting something to eat
eating a burger
going to the pub.  can’t wait!
drinking lager
this bar is so boring

I’m so drunk
Left the bar and on the hunt for food!eating a kebab
I don’t feel well
going to bed.  what a great night
I am hungover
I am drinking water
I have been sick
I hate Sundays.

Riveting eh?  When Twitter is used imaginatively and innovatively, it’s an amazing form of communication.  When it’s used by plebs, it is less so.

Auto unfollow on Friday, re-follow Monday.

Wouldn’t it be great if there was a Twitter plugin that let you automatically unfollow some users over the weekends and then re-connect on the Monday?  Think of the banality you’d be spared….

Ecosse Travel website launched

January 28, 2010
Filed under: clients,web design — Colin Hardie @ 4:01 pm

After the launch last week of a new website for Scotland’s Chauffeur, we’re delighted to follow this up with the launch of a website for their sister company,  Ecosse Travel.

screen-capture

Gordon Ramsay.Twitter Course…Done.

January 25, 2010
Filed under: marketing,social media — Colin Hardie @ 11:40 am

If it smells like it, looks like it, feels like it and even tastes like it, then it probably is IT.

Pretty much in the same way if you act like a c***, etc etc etc you’re certainly going to be perceived as one… Gordon Ramsay.  Discuss.

Over the past twelve months you could take your pick really.  Whether it’s his plummeting culinary reputation (Michelin-starred boil in the bag food anyone), financial woes (£4.3million bail-out), marital troubles (amyl nitrate and Archer’s ex allegedly) or television ratings slumps, “Big Gord” has really had his own little Annus horribilis.

With the broadcast of Gordon’s Great Escape, in which “Curry fan Gordon Ramsay visits India to find out how to cook classic, authentic Indian food”, there’s been a real attempt to increase his popularity by softening up his image a bit and God forbid, even make us feel a tiny bit sorry for him.

Throughout the programmes, we were given a view of the softer, more “introspective” side of his personality but as it’s Gordon Ramsay, it wouldn’t be a program about him if he wasn’t riding motorbikes (badly by the way), insulting fellow chefs, and doing other “manly” activities like jumping on moving trains.  Yawn.

Next up…Gordon Ramsay does Twitter

So there’s the background.  Business empire crumbling, culinary reputation on the wane, TV ratings on the slide, just about holding his marriage together and hoping his wife doesn’t cop off with a professional ice skater….one of his “team” suggests he “re-discovers” himself by getting closer to his “fans” and Twitter is the way to do it apparently. (more…)

New website for Glasgow’s best vegan eaterie

January 18, 2010
Filed under: clients,web design — Colin Hardie @ 9:07 pm

We’ve just launched a new website for The 78 Cafe Bar, one of Glasgow’s best vegan and vegetarian restaurants.  Dishing out more than just your standard veggie burgers (if the prospect of sinking your teeth into their fantastic  Leek and Chestnut Parcels with Red Pepper Chutney doesn’t get the tastebuds going, nothing will) the 78 Cafe Bar has been getting itself a great reputation since it opened two years ago.

The website utilises our own ubiCMS content management system and comes fully integrated with news management, Twitter feed and customer mailing list.

the 78 cafe bar glasgow

How to blog – a guide for novices

January 13, 2010
Filed under: clients,help and advice — Colin Hardie @ 4:15 pm

Sure, in the past I’ve written about  the 12 step guide to successful business blogging but Lisa Barone from Outspoken Media, a highly respected internet marketing company out of NY has written an excellent post that covers 100+ blogging ideas to kick start 2010.

It’s a great list full of really achievable ideas, some obvious, some less so and covers everything from targeting to social media to using your own company, experiences and staff to generate posts.  Plenty for all of us to learn on there.  Nice one Lisa!

The Google Toilet. There’s an (cr)app for that.

Filed under: google,search engines — Colin Hardie @ 12:45 pm

I’m a big fan of Jeff Jarvis’s “What Would Google Do?” in which he takes lots of different business models and popular concepts and “Googlifies” them.  Everything from Government to Airlines to Universities to telephones (with the Nexus one, Google have since done that one)

As yet, Google have yet to get into the Ablution Industry but this cartoon paints a pretty compelling picture about how they might….

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