E-MARKETING FOR THE SMALL BUSINESS

E-MARKETING FOR THE SMALL BUSINESS

MARKETING FOR THE SMALL BUSINESS

In the past thirty years businesses have been getting bigger. The retail trade in the High Street is dominated increasingly by large combines. In industry, the amalgamation of manufacturing firms has advanced to an extent where most of our major industries are now dominated by a handful of powerful corporations. Despite this trend, however, the popular urge to operate an independent enterprise remains strong. According to the Census of Population for 2003, out of 84,000 manufacturing firms in the United Kingdom, as many as 76,000 of them employed less than 200 workers. Add to this the vast number of retail shops, caf�s and restaurants run by independent proprietors and their families and one can see that a large proportion of the population of this country still consists of people who run their own businesses.

There is now a belated but growing concern about the situation of the small firm coupled with a realization of its importance in the industrial and commercial scene. Politicians of all the major parties sing the praises of the small manufacturer and entrepreneur, pointing out his essential role in the free-enterprise system.

It seems appropriate, therefore, to consider the situation of the small firm in the modern business world and to discover how far the principles of ONLINE MARKETING can be of assistance to the small producer or distributor.


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Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

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