Distribution Research

Distribution Research

Distribution Research

The pattern of distribution is likely to differ from country to country. Before one approaches a specific market it is advisable to establish the existing pattern applicable to one's own type of merchandise and to calculate the effect which this distribution cost will have upon the selling price of your product.

Sometimes it is possible to establish one's own distribution pattern at variance with the traditional methods of the market. This is not without hazard and may bring resistance from customers. 'Where there is doubt on this matter, a visit of the

Export Manager or one of his salesmen, to canvass the views of local customers, can be helpful. Ultimately, one may have to decide upon two conflicting methods: one which the customers prefer and one which will suit the company. From the long term view, it is probably the former which should be adopted.

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