Operational Research

Operational Research

Operational Research

The maintenance of customer service is of paramount importance in export marketing. While it is evident that the provision of satisfactory service plays its part in ensuring customer satisfaction and the receipt of repeat business in the home market, when one is competing in foreign markets its effect upon the continuity of the business can be decisive. One's relationship with overseas clients can seldom be as close as with firms at home. Competition for business abroad is international and therefore likely to be extremely fierce. Furthermore, the relative cost of acquiring and re-acquiring business in overseas markets is often considerably higher than in one's domestic market. These factors emphasize the need for a continuing operational research to check that deliveries are made on time, that documentation is correct, that packing is adequate and that after sales service is maintained satisfactorily.

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