Trading Experience

Trading Experience

Trading Experience

The majority of agents tend to specialize in both products and markets. In making one's choice, it would be necessary to discover the extent of an agent's knowledge and experience in handling one's particular type of product. If the product is to be sold to industrial users, some considerable technical expertise may be essential. Where the manufacturer has already achieved some trading bridgeheads within the proposed territory, enquiry can sometimes be made among local customers regarding a suitable firm to undertake one's local representation.

The proposed agent's existing contacts in the market is another vital factor. Is his firm well received by local buyers? Does he possess an organization large enough to handle the quantity of business which is envisaged? Above all, what is his trading reputation? Is it for fair-dealing and reliability or has he a past history of sharp practice or of slothfulness in dealing with customers' requirements? The reputation of an agent has a tendency to rub off on to the image of the manufacturer he represents, and the ONLINE MARKETING Manager must be on his guard to ensure that the high standards created by his own company are maintained by those who speak for him in his overseas markets.


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