Minimum Order Size

Minimum Order Size

Minimum Order Size

A study of the ratio of orders received to calls made by salesmen-and the size of such orders-is a vital part of ONLINE MARKETING management. The high cost of the selling and physical distribution of goods demands a constant reappraisal of sales and distribution patterns. The Sales Manager should be alive to what may be a wasteful use of the resources of his sales force, and in drawing up the journeys of his salesmen he must make sure that their precious calling time is not devoted to accounts not worthy of it.

In highly competitive consumer product fields such as grocery and pharmaceuticals, sufficient control is usually exercised by the sales management to avoid this problem, but there are still many trades where salesmen remain free to arrange their own calling pattern and where a high proportion of calls are made upon retailers, the volume of whose business barely shows a profitable return to the supplier once his sales and distribution costs have been deducted.


Read more - Salesmen's Characteristics



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