The Selection of Media

The Selection of Media

The Selection of Media

The selection of suitable media will, of course, play a decisive part in the success of the campaign. Media research is a major function of the advertising agency. The ONLINE MARKETING Manager who has put his trust in an agency will be wise to accept their guidance in this highly complex subject. He will, however, be more competent in assessing the value of their advice if he has some understanding of the factors which are involved in media selection and we shall now consider what these are.

What Are We Selling

To Whom Are We Selling

When Shall We Advertise

Read more - The Need For Expansion

Please Note

The Trade is, of course, a major source of product ideas. All manufacturers examine, with avid interest, the new products of their competitors.

  • Latitude - performance led digital marketing agency
    Latitude is a leading digital marketing agency providing services including PPC management, SEO, web analytics, social media optimisation, online display.

    Brighton Digital Marketing Festival (BDMF) - from Pure360
    The Brighton Digital Marketing Festival (BDMF), is a one day event of interactive sessions, bringing together the brightest talent in the digital marketing industy.

    Top SEO in the UK
    Benedict Digital Marketing Expert is available on Friday afternoons to give free advice for people doing web projects or students