What do you think creates a better impression?
- A well designed website with a minimal amount of high quality content or
- A well designed website with lots of poorly thought out content.
When clients go from having practically no web presence at all to being presented with the “keys to the golden palace” via our extremely easy to use UBICMS content management system, they can suddenly feel that they need to make up for all of that lost time and add as much content as possible in the shortest possible timeframe.
We always advise clients to take a considered approach to their content. In an ideal situation, they will have spent their web-wilderness years collating decent images, text and other media but often the reality is different. They panic.
This panic often leads to patchy, inconsistent content that can lead to a focus on the wrong elements of your site and what your business is about. Furthermore, the panic can be so blind that clients will often forget who their intended audience is and if you do that, how can you expect to impress them?
In this instance, the adage of ‘less is more’ definitely applies. Whilst it may be impressive to show off that you’ve had over 50 different design clients for instance, there isn’t any need to go into great detail with each and every one. Think about selecting a project from each specific sector or type of project and then focus heavily on it. I believe potential clients would much rather read well constructed content about a few projects rather than feel he’s finding out nothing much about any of them over 50.
What do you think?