We’ve just completed a bit of a website refresh for Fanny Trollopes, a permanent and popular fixture on the Glasgow culinary scene.
This small neighbourhood bistro located in Finnieston has a large clientele and has been picking up some great reviews recently. It’s also currently sitting at no.3 in Tripadvisor’s guide to Glasgow dining.
The existing website
Their existing website had served them well over the past three years but was becoming time consuming to keep up to date and didn’t quite reflect the more recent changes to Fanny Trollopes’ branding or fully integrate with other elements such as Facebook, Tripadvisor or the restaurant mailing list.
Visitors also had to work hard to find out opening hours, locations, etc so this was definitely an area that needed addressed.
The redesign
The client was keen to retain the existing website header as this is featured on the restaurant’s external signage but we were able to take some elements from a recent re-brand and merge them with this.
As the client intends using Facebook and his mailing list as the main channels for marketing new menus, deals and restaurant news to his patrons, the opportunity for patrons to interact with these channels has been increased.
Contact information, location & opening hours and menu downloads have also been given greater prominence, as has the “back story” to the pretty unusual restaurant name!
Using more than just the website to bring in diners
We’ve been helping Fanny Trollopes utilise their mailing list and Facebook presence to increase bookings and encourage conversations about the restaurant and it’s menu.
Whether this is done to highlight an event-specific menu like Mother’s Day or to solicit feedback on recent menu additions, we’ve been managing the client’s Facebook and email marketing campaigns to maximise the return.
We’ve also carried out some work to make sure these important elements “fit” with the rest of the restaurant’s branding and positioning. We recently ran a competition via the Facebook page that more than doubled the number of “Likes” and reached a huge number of users. We expect the number of email signups and “Likes” to grow exponentially as we keep pushing out relevant content.
This, along with further improvements to the website and regular email marketing is something we’ll be working with the client on over the coming months.
Whatever your sector, if, like Fanny Trollopes, you have a great product or service then it deserves as wide an audience as possible.
Are you doing everything you can to promote your business?
Contact us today for a chat if you think we can help.
